If China's small household electrical appliances Autumn Fair as a "blind date", then the small appliance manufacturers are these "older unmarried women" is undoubtedly the most anticipated group. "They" are looking to rely on this "intimate" to find a suitable "husband" - where the real money in hand may be the next "bride price" of the dealers. August 20, Zhongshan, Guangdong, the three-day trade fair started small household electrical appliances, mainly from Guangdong, more than 400 manufacturers of small appliances and more than 30,000 dealers from across the country will "tie the knot."
Reporters found that, in order to compete for high-quality dealers, small appliance manufacturers have the advertising, soliciting activities endless. Advertising and Retractable Banners pervasive The reporters found that China's small household electrical appliances has been the Autumn Fair posters, roll up, banner, balloon surrounded by a variety of advertising, the small household electrical appliances manufacturers, held at the fair before they had gone through a war.
Reporter noted that in the dealer's hotel, there is a small appliance manufacturers early advertising accounted for location: the hotel door, a local small appliance manufacturers Zhongshan appliances to the countryside to celebrate winning banners flying at high altitude. The hotel, a few small appliances manufacturers roll up ads already in the field.
The distributor to the trade fair a must on the scene, but also the manufacturers have been carefully along the swing-up the roll up advertising - has already indicated above, a booth number. Some seem "deep pockets" of the manufacturers have chosen to buy exhibition center wall advertising, celebrity endorsements of several small appliances are a huge poster manufacturers occupied the first dealer in the eye.
These endorsements can be said of the star is a star: There Chen Hao, Fan Bingbing and even Louis Koo and so on. When media reporter for the admission of evidence found that the little square inch of land has also become a battlefield, as part of documents has been a wife and children home appliance manufacturers buy advertising.
The organizers paid in gift paper bag, and another of a small appliance manufacturer suit, for ourselves. No doubt, every dealer's entry pass and a gift bag, both wife and children home appliance manufacturers have gained the right of priority in close contact. Some manufacturers of other structures in the outside patio and even on the road to find their own "positions." Fair opened this year the two have been advertising coverage.
Activities stereo upgrade Compared to static display advertising, trade fair display of more intense activities in the field. Pictures from text to large horn sounds, moving from the publicity team even sing a hot dance show to attract dealers, the activities of these small home appliances manufacturers compete is completely three-dimensional. Convention Center outside of the car dealers, it was a few clever manufacturers of small household appliances stopped, a paper bag full of propaganda already handed Atlas.
There is a small creative power plants, which produced the activities of cardboard boxes with wheels, very convenient, very popular with dealers like. Of course, which also has its own propaganda atlas. Convention, the various manufacturers have long stand ready in their brochures, business cards, and some directly to the scene with their own production of food for small household electrical appliances dealer taste - Performance at a glance.
The appliance is used, a health promotion horn, and soon the sound on this high ground occupied by the small appliance manufacturers to attract a lot of dealers, attracted many manufacturers followed suit. There are several manufacturers of small household electrical appliances have their own means, they hired a publicity team, lined up a team of brand billboards holding queue to walk everywhere, do not just sit back and wait in their booth was.
While a factory is fantastic and invited three dancers danced a hot dance scene, a lot of dealers come to the onlookers, many manufacturers take the opportunity to disseminate information. Information reflects the strength Their best performance in the end manufacturers have no effect, dealers said most counts. One dealer told reporters that he received less than a line of small appliances brand goods, only came here to look for targets.
He said the strength of the first element of his value, the performance of these manufacturers is showing its strength. He also said that if a manufacturer stands and small, do not do propaganda, he must not vote, because after all, he did not visit all-round conditions, these surface things are important. The Fair organizers believe that the HC within the home network, after several previous fairs, the factory has more experience and more mature.
She said the last fair average of signing hundreds of thousands of manufacturers, high up to 10 million, the figures have not figured out, but the hot spot to see the situation, certainly better than the last. The insiders said that the Fair exhibitors are mainly second and third tier manufacturers of small household appliances small home appliances brand, are relatively small, selling mainly by word of mouth marketing. The current fair to them provides a unique platform to display their own, they naturally will not miss.
