A, understanding properties

To take full advantage of the Trade Show exhibition, you must understand the characteristics of the exhibition. Exhibitions from other marketing methods, is the only marketing activities that take full advantage of all the senses of the human body, product awareness through the exhibition of the most comprehensive and profound. While the exhibition is a neutral place, do not belong to the private sale of any party. From a psychological point of view, this easy to make people have a sense of independence, in a positive, negotiations on an equal footing. This competitive atmosphere of full freedom, enterprises in the market most needs.

Meanwhile, the exhibition is a very complex system engineering, constrained by many factors. From planning, market research, booth selection, collection, customs clearance of exhibits transport, customer requests, the exhibition layout, advertising, Retractable Banner design organizing transactions until the return of exhibits, in effect forming a mutual interaction of organic whole, any mistakes in section 51, will directly affect the effect of exhibition activities.

If you know about the exhibition this is not enough, even if Exhibitor takes a lot of manpower and material resources, may not be able to achieve the desired results.

Trade Show display products like Table Covers and technologies, to expand channels spread, promote sales, brand promotional activities, and the only full excavate in face to face communication marketing medium of the five senses.

The basic concept of the Trade Show:

Exhibition named Expo, exhibition, exhibitions, exhibitions, Expo trade show, like order, exchange of exhibitions, trade shows, trade fairs, exhibitions, display for appraisal, sample displays, temple fairs, bazaars, market, and more

Types of Trade Shows:

By nature, the exhibition is divided into trade shows and consumer exhibitions.
By content, comprehensive exhibition and exhibition can be divided into a professional exhibition.
According to the size, the exhibition is divided into international, national, regional, local exhibitions, a single company the exclusive exhibition.
According to time, the exhibition is divided into regular exhibitions and occasional exhibitions.
Exhibitions, exhibitions can be divided into indoor exhibits, outdoor exhibits, Touring exhibits, roving.

1. market analysis:
Frontier City of Wenzhou is China’s reform and opening up, is one of the fastest growing economic region in China, Wenzhou and momentum in consumer demand for cars around quickly, number of vehicles per capita in the country occupies the middle level, vehicle grades the nation, higher incomes and a wide range of needs is a prerequisite for development of auto trade.

2010 Wenzhou auto sales market a “blowout of the year”, various car brands businesses in 2009 sales growth rate has significantly increased. In 2009, after the blowout, 2009 2010 Wenzhou auto market will be more stable, it is difficult to appear with the popular trend of 2009 is, but with the national policy to promote and extend, as well as of end-consumers continue to increase, spring of 2010 continued to be auto sales, Wenzhou car market will enter a sustained and stable growth years.

In 2009, Toyota recall, Toyota brand has a very serious blow, the other Japanese brands, such as Honda, Dongfeng Nissan has a certain influence. Over a long period of time, Toyota recall, will be a sensitive topic. Consumer confidence in the Japanese brand very fragile at this time, public opinion at the moment the Japanese brand as focused topics. Although the event to Toyota’s brand as the main object, but as a Japanese brand of Dongfeng Nissan, also avoided the sensitive issue at this time to avoid becoming targets of public opinion and focus. As a car on the same day, Dongfeng Nissan and Toyota’s technology and position more closer, in the sensitive environment, we want to prevent a comparison of Toyota object to avoid being dragged down the event.

Plan promotions
About to enter the new year’s day, major shopping malls, supermarkets have great promotions. Brand missionaries that planning promotional activities with the use of Retractable Banner Stand caught the following seven points, has been most successfully.

1th planning promotion: promotional reasons
A promotional activities, to enable consumers to convince, interest, there must be a reason that “reason”. It is easy to understand, we usually see the promotions do this basic point. For example, “store to celebrate”, “new store opening”, “celebrate sales exceeded 1 million units”, and the “new listing” as a promotion of “header”. If you find a new promotional reasons, should planners consider the first issue referred to all promotions.

New brands in the weight loss market promote with Banner Stand during the holiday “married · reduction” of 10 special experience, Xian for the weight loss market, some “Spring Thunder than ears-potential”! Scheduled 10 days sales 20,000 box of marriage Hou reduction, only with has 7 days of time on sold out, province more than 120 over pharmacy, shop shop snapped up, shop shop broken cargo, and this only is marriage Hou · reduction model market by do of summer marketing offensive in the of a links, and in thereafter also will launched series of marketing action, alone this a specials experience activities, on makes “marriage Hou · reduction” this freshmen brand in fierce of Xian market competition environment in the firmly to stand has heel, now will activities of formed, and implementation, and follow-up situation finishing out, For members ‘ reference.

“Under the new situation, agricultural dealers how to restructure?” Entered the agricultural resources will be the main venue, printed with blue Retractable Banners of the seminar “on the transformation of the” dealer to attract the attention of reporters. The exhibition platform, the organizers run from the “New Idea for training”, attracted favorable for the participants, made at the workshop “concept of the dealer to make a transition cooperatives, but also to the many dealers feel fresh and new.